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Expired white

White is commonly associated with purity, perfection, and new beginnings. The project Expired White investigates white as a deliberate choice to evoke these states. The first component of this project is a book, a curated collection of research illustrating the diverse historical and cultural manifestations of this symbolism. The second component focuses on discarded white objects, seeking to transform our perception of these "expired whites" by imbuing them with new value and appreciation.

The exploration of white's significance spans a rich history, from ancient materials like marble to modern pursuits such as teeth whitening, and even its presence in everyday items like Skittles. The book reveals our deep-seated admiration for white, often prized for its untouched, brilliant quality. Complementing this research, the collection of objects creatively repurposes the "white we left behind." For instance, a washing machine panel is transformed into a table leg, and a discarded phone charger cable is woven into a carpet. These salvaged objects bear human traces, silent testaments to a once-cherished perfection, now abandoned to landfills where mountains of this "white gold" continue to accumulate.

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If you would like to listen to some thoughts on the research of Whiteness, I took part in a podcast with Héloïse Charital

(Design Curating & Writing, MA) in conversation with Liesbeth Fit and Arif Kornweitz.

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Guadance by Andrea Trimarchi (Formafantasma) and Jeroen Van De Gruiter

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Graduation project, 2019 

 

Finalist and a special mention of the Ro Guiltless Plastic award 2020
 

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Research book WHY WHITE​ looks at the human connection to the term purity and perfection connected to the colour white. This research shows the absurdity of this obsession. The book contains aspects such as historical pigments, ancient sculpture, architecture and many more.

 

If you would like to purchuse the WHY WHITE contact me

 

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Expired white

Collection of objects made out of salvaged white plastics and cables from landfills and scrapyards. Objects are a reflection of the consumer society and the throwaway culture of white goods. The once cherished plastic exterior of these goods is not recycled when they end up in scrapyards. My aim is to show the potential and highlight the already designed parts in new functional objects. 

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The Circle by Dutch Invertuals.

 

Wendy Plomp - creative director /curator 

In collaboration with:

Edhv (Architects of Identity) - concept & design of the curtains 

Daphna Laurens - exhibition design 

Raw Color - visual campaign

 

More information: dutchinvertuals.nl

Photography by Ronald Smits

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Image by Yksi Expo - Leonne Cuppen

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Image by Yksi Expo - Leonne Cuppen

Image by Femke Reijerman

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Image by Ruud Balk for Circular Materialists

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Image by Yksi Expo - Leonne Cuppen

Image by liebschuh for Pantheon Phantasma Passagen

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Variation of objects
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Image by Yksi Expo - Leonne Cuppen

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